According to the buzzReport that was carried out in February 2017, 25% of millennials use dating apps every day and 88% of them believe that it’s the second best place to meet someone to date. With that in mind, let’s have a look at the current mobile market leaders for dating apps to draw your inspiration from.
Why target millennials?
Today millennials are widely considered to be a most important user base for dating apps. According to Google Surveys, 34,4% of U.S. millennials have used a dating app and 57,6% of them know at least one couple that met on a dating app. While digital media have both facilitated and complicated interpersonal communication, more than one-third of married couples have met through an online dating service, according to the National Academy of Science. Searching for love, Gen Ys turn to dating apps. R-Style Lab offers you to have a look at our pick!
Top dating apps for millennials
Tinder Tinder is location-based social search mobile app that supports multiple languages (17 ones are mentioned on their official website). It was founded in 2012. The dating app currently has around 50 million users. It has also received the 2016 Dating Sites Reviews Editor’s Top Pick Dating App Award. Tinder has over a billion left and right swipes and creates around 12 million matches every single day with users spending 90 minutes a day reviewing their matches [2]. Moreover, 84,4% say that they at least once used this app. Tinder users log into the app about 11 times a day, according to the statistics that the company representatives have shared with the New York Times. What monetization model does Tinder have? Though it was initially launched as a fully free app, in 2015 its monetization model has significantly changed. While it still uses a freemium business model, Tinder charges for extra features. They include an unlimited number of swipes, location change, sponsored profiles, boost (if a user wants its profile to be the top in the area, though for 30 minutes only) and like feature, just to name a few. Tinder Plus and Gold charge between $9,99 to $19,99 in the U.S., while some of its features may go up to $82,99 for a yearly subscription [3]. Tinder is available both on Google Play and Apple App Store. How does the app engage users?
Bumble is a location-based social and dating app that was founded in 2014. 17,3 % of users say they’ve used an app at least once [4]. Bumble is often called a “feminist” dating app as it reverses gender roles and allows women make the first move. It has reported 12,5 million users. "I wanted to do something that would promote a responsible user online. There’s a lot of room to be negligent and nasty to each other," says Whitney Wolf, the co-founder of Bumble and the ousted Tinder one, in the interview with Business Insider [5]. That’s probably what makes it so special, or not? Anyways, when naturally comparing the two apps, it reminded me Facebook vs Snapchat mimicking. This kind of the news can be easily found on the web, i.e. Bumble introduces Tinder-like features or vice versa. Nevertheless, Its official website currently supports 20 languages, which are automatically identified depending on where you visit it from. What monetization model does Bumble have? While Bumble is a freemium dating app that is available on Google Play and Apple App Store, it has started to monetize through addition of extra features about a year ago. To be more precise, it offers a package subscription model with new features that cost $9,99 per month with discounts available if users prepay for 3-6 months [6]. How does the app engage users?
OkCupid (OKC) is the US-based online dating, friendship and social networking platform that was created by Christian Rudder. He used to be a math major and applied an analytic approach or matching algorithms. Its apps on Google Play and Apple App Store are one of the most popular dating apps with millennials. OKC was founded in 2014 and 8,6% of users say they’ve used the app at least once [4]. Its features include quizzes and multiple-choice questions that are created by members. In the app description on Google Play, for instance, it is stated that over 40 million users have used it to find better dates. It tries to connect people on a deeper level, rather than just a selfie. What monetization model does OKC have? OkCupid app uses freemium monetization model, while offering multiple subscription options to its members. For instance, users can upgrade A-list status for $9,95 per month as well as sign up for a Premium A-List, Incognito Mode and boost subscriptions (feature that allows more people to see your profile). Boosts are also available individually or in packs. Its official website naturally monetizes through ads. How does the app engage users?
Gone are the days when people would get mocked for getting to know their dates they’ve met online. Millennials know everything about that and don’t hesitate to choose mobile dating apps that meet their requirements to the full! Why not make the most of it? Before getting up to your neck in mobile app development, make sure to do the research in advance, deciding on your app’s future monetization model as well as its integration of multiple features that trigger user engagement!
[1]https://yalantis.com/blog/5-things-know-about-millennials-to-make-app-for-youth/
[2]http://www.acclaimmag.com/culture/tinder-releases-mind-blowing-usership-statistics/ https://www.feedough.com/tinder-make-money-business-model/ [4]https://www.bustle.com/p/how-younger-millennials-are-really-using-dating-apps-today-51709 [5]http://www.businessinsider.com/tinder-co-founder-whitney-wolfe-and-bumble-2015-1 [6]https://techcrunch.com/2016/08/15/bumble-is-finally-monetizing-with-paid-features-to-better-help-you-find-a-match/
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