Average smartphone conversion rates are up 64% compared to the desktop ones – according to CMS report – which makes mobile conversion funnels a powerful tool for optimizing the key facets of your product. How can mobile conversion optimization help you reach the outlined objectives? What strategies to consider? Here’s the answer
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 Building a beauty brand website or having decided to make some money out of beauty advice can be a hard nut to crack. Let’s have a look at some beauty website inspirations that have managed to elbow their way up the Alexa rankings in this category. What is so special about their UI/UX? What are the basic features that the beauty websites share in common?
Despite mobile games are ranked second (after social media) in terms of time spent by U.S. adults on devices, they are expected to generate around $100 billion or 37% of the total market revenue this year. What is the most popular game genre and which mobile games resonate better with mobile players? Let’s weigh in together.
While push notifications can increase users’ return to a product by 65% and boost engagement by 88%, it is the matter of applying this powerful tool smartly. What is a mobile push notification? In which cases users treat them positively and when they hurry to block pushes?
Despite “games” is the most popular app category by volume, the abundance of choice lays the foundation for an increased competition. No matter your mobile game has an outstanding idea and the gameplay, without a killer marketing strategy and a little luck it has low chances to climb to the top. What is k factor and why should you care?
Global games market gains momentum. While it is predicted to reach $108.9 billion in 2017, mobile gaming is expected to represent 42% of it and more than 50% by 2020. Alongside the growing trends, increases the importance of running a proper mobile game marketing strategy as a sure-fire approach to elbow the way through the mobile game crowd.
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