By 2020, the global Augmented and Virtual Reality market will top $ 160 billion. The investments to AR solutions, however, will dwarf VR by 300%. Virtual Reality vs. Augmented Reality: where does the future of business and entertainment lie? R-Style Lab weighs in.
Introduction to Virtual and Augmented Reality
Although everyone’s heard about Oculus Rift and Pokémon GO, few non-tech people can name the key differences between AR and VR. Augmented Reality is a technology that integrates 2D/3D images and videos into user environment. AR apps do not require a dedicated headset and can be accessed via a smartphone – and that’s why the emerging tech has no barrier to entry. On the contrary, Virtual Reality applications recreate real life situations and environments and simulate users’ vision and hearing, enabling us to immerse ourselves in new worlds. A virtual reality experience is typically delivered through head-mounted displays like HTC, HoloLens and Google Cardboard. Unlike AR which allows users to interact with the real world in a new way, Virtual Reality creates a 100% digital user environment. AR vs. VR: real-world applications For those who don’t follow tech news, the buzz around the two technologies (as well as Artificial Intelligence and the omnipresent IoT) might seem useless. Besides gaming, how can AR/VR possibly change our lives for the better?
VR vs. Augmented Reality: and the winner is…
Over the last few years both Augmented and Virtual Reality have matured and reached a new level of popularity. Despite several obstacles (which include the high cost of innovative software development and technology limitations), we’re begging to see some interesting cases of VR/AR usage in science, business and entertainment. Here at R-Style Lab we tend to think Virtual Reality will outstrip Augmented Reality in the long run; for now, AR is winning. Here’s why:
[1]http://medicalfuturist.com/5-ways-medical-vr-is-changing-healthcare/
[2]http://medicalfuturist.com/augmented-reality-in-healthcare-will-be-revolutionary/ [3]https://www.theguardian.com/higher-education-network/blog/2013/feb/11/augmented-reality-teaching-tool-trend [4]https://www.wired.com/insights/2013/12/virtual-reality-and-learning-the-newest-landscape-for-higher-education/ [5]http://www.realitytechnologies.com/communication
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