Are you already aware that the Gartner’s forecast anticipates that the Customer Relationship Management (CRM) market will be worth $37 bln in 2017? Let’s not be biased about CRM and prove that its usage is equally beneficial for a small fish in the ocean of business.
Food for thought
As studies show, only 78% of small businesses survive within the first year, while about 30% stays the course within 10 first years or more [1]. CRM for small business allows organizing customer data from multiple channels in order to simplify following up on the customers and activities. This central repository, when fully utilized, allows increasing sales by 29% (according to Salesforce data). Collection of customer data and its presentation in one unified view improves the chances to stay up-to-date and create best possible relationships this way.
Does my small business need CRM software?
Here are a couple of questions that will allow dispelling doubts about the necessity or needlessness of CRM for your small business.
Benefits of CRM
More diversified statistics on CRM benefits:
Wrapping it all up, it’s important to keep in mind that CRM is more than another storage option for a small business, it’s sort of an “educational tool” that allows improving the sales strategies and honing your activities towards optimum effectiveness.
Looking for a reliable solution to manage customer relations and marketing efforts? Make sure to check out our portfolio at r-stylelab.com with vivid case studies to have a better picture on what solutions CRM offers to a small business. Sir Henry Ford once remarked, “A business absolutely devoted to Customer Service Excellence will have only one worry about profits. They will be embarrassingly large.” [4]
[1]https://www.sba.gov/sites/default/files/advocacy/SB-FAQ-2016_WEB.pdf
[2]http://www.superoffice.com/blog/every-small-business-needs-a-crm/ [3]http://www.bigcontacts.com/news/9-staggering-statistics-that-will-motivate-you-to-invest-in-crm-software-for-your-small-business [4]http://blog.capterra.com/10-surprising-crm-stats-for-2016/
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