More than 75% of businesses rave about rewarded ads as an effective means of their monetization strategy with in-app purchases and interstitial ads taking a back seat. For mobile games, such adverts also allow for showcasing the upsides of a product and promoting high-quality installs. Read on, to find out more!
Rewarded ads: meaning
Rewarded ads (reward-based/ incent/ sponsored/ value exchange advertising) is effectively what it says, i.e. users get rewards for multiple kinds of interaction with adverts. This may include new app installs as a part of user acquisition (UA) campaign to massively grow your user base, video ad view and registration for a website, for instance. For completion of one and/or several of these actions users get multiple goodies that may include:
Tapjoy study
Some mobile app developers steer away rewarded ads because of the fear that the option to earn currency through them will negatively impact the user spend and reduce the likelihood of In-App Purchases (IAP). Tapjoy proves the contrary. The Maximum Impact Platform™ has conducted analysis of 8 mobile apps with high volume of Daily Active Users. According to the study that was carried out in August 2017, consumers tend to “have their apps for free and adverts rewarded” [1]. Regardless of the conventional image that rewarded ads take revenue away from IAP, it was found that they significantly influence users’ spend resulting in 4.5 times higher intention to make an IAP. “Our data shows that not only do developers have no reason to worry about such cannibalization, but rewarded ads are actually conducive to IAP,” said Benjamin Chen, SVP & GM, Developer Relations at Tapjoy.” [1]
Advantages of rewarded ads for mobile games
With more than 78% of 50 highest grossing gaming apps featuring ads in the U.S., advertising in mobile games currently enjoys a big upswing and is considered an substantial part of mobile game monetization models. Among the shining examples can be named:
Rewarded Video Ads
Be it Android or iphone application development, video ads (up to 15 seconds is their optimal duration) remain one of the most recommended formats of incent ads. 74% of mobile game developers give their preference to them [5]. Rewarded video ads are also known to work well with gamers and such gaming genres as arcade, casino, simulation and RPG (role playing games), but are not limited to them. While no one knows your target audience better than you do, here’re some ideas on when/where in the gameplay to include an incent advert:
As a part of your mobile game monetization strategy, rewarded ads can certainly become a bargaining chip. In order to have them seamlessly integrated into the gameplay, make sure to discuss usage of rewarded ads with the company that provides you mobile app development services in advance. This will guarantee that players are gently and professionally offered this optional experience in exchange for rewards.
[1]https://medium.com/tapjoy/app-users-who-engage-with-rewarded-ads-more-likely-to-make-in-app-purchases-tapjoy-study-reports-bc097b6d6404
[2]https://techcrunch.com/2015/09/10/whats-better-incentivized-or-non-incentivized-app-install-campaigns/ [3]http://www.mobilemarketer.com/news/gaming-app-developers-are-losing-their-aversion-to-video-ads/503175/ [4]http://www.woweez.com/blog/stats-the-most-beneficial-ads-for-mobile-games/ [5]http://www.businessinsider.com/mobile-game-developers-turn-to-rewarded-ads-2017-8
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