Facebook has recently launched Camera Effects Platform which allows to layer digital images, graphics, directions and a host of other things to the physical world we live in. What makes this platform so special? What differs it from its nimbler and smaller competitor Snapchat? Let’s have a look.
Facebook Camera Effects Platform
Going back to the Star Wars holograms, there has come a moment when a fantasy grows out of a science-fiction movie into reality we live in, an augmented reality (AR). Not long ago during the F8 conference in San Jose (CA), Mark Zuckerberg, CEO and co-founder of Facebook, shared his ideas and perspectives of getting closer to creating, crafting and sharing ideas with the use of Facebook augmented reality camera. This camera, for the record, can be accessed by tapping on the camera icon, located in the top left corner of the FB app or by going to your News Feed and swiping right. While some features are already implemented, the FB Executive targets to introduce all three categories of augmented reality which are as follows [1]:
Camera-centric approach
Mark Zuckerberg focuses on a camera-centric approach believing that camera should be of prime interest when considering web application development. Today the majority of users lean toward communicating information through images. Tax boxes gradually take a back seat. Head of the social network says, that “in the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera screen will be the starting point for most products on smartphones. This is because images created by smartphone cameras contain more context and richer information than other forms of input like text entered on a keyboard” [2]. It means that Facebook takes risks and attempts to create innovative camera products. With reactive JavaScript platform, 3d rendering and top-notch face tracking, Camera Effects Platform creates absolutely new user possibilities to adjust the world we live in starting with a simple frame, and on out to…the limits of infinite imagination of each and every. The augmented reality camera includes two major elements:
Will Snapchat coexist with Facebook in newly created augmented world?
Despite the statistics provided in the chart below, the majority of Snapchat users are young people under 25 years old who are highly motivated and ambitious. They visit Snapchat more than 20 times a day and spend more than half an hour on the app daily. Snapchat possesses three of the "biggest obsessions consumers have right now": messaging, AR, and visual storytelling [5]. Thus, many advertisers, who work with the young advertising segment, foretell prosperity and longevity to this platform. With 1.86 billion monthly active Facebook users against 160 million active daily Snapchat users, and with constant attraction of new technologies and ideas by the both companies, their escalated competition is captivating. The giant’s open mimicking of Snapchat’s bright ideas fascinate and engage to watch the development of the affairs. Thus, is Facebook augmented reality just a fantasy? Not at all. That is the reason why the FB CEO believes that smartphone cameras are the key gadget to be used for full-scale virtual reality other than bulky headsets and glasses. The R-Style Lab team believes, that despite the existing controversy concerning Facebook’s augmented reality fantasy, the Camera Effects Platform is certainly a challenging idea which triggers research in various corners of AR field: be it business AR, games, graffiti, selfie masks and many more. Our team is always ready to fearlessly face new challenges and ready to pitch in! Check out more information at r-stylelab.com.
[1]http://fortune.com/2017/04/20/facebook-f8-developers-conference/
[2]https://stratechery.com/2017/facebook-and-the-cost-of-monopoly/ [3]https://developers.facebook.com/products/camera-Effectss/frame-studio/ [4]http://gadgets.ndtv.com/social-networking/news/facebook-camera-Effectss-platform-launched-for-snapchat-like-frames-on-photos-videos-1635940 [5]http://www.businessinsider.com/advertisers-on-what-makes-snapchat-different-from-facebook-youtube-instagram-2017-2
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