Did you know that positive product online reviews can increase its price by 9,5% or that negative ones have an 11% chance to influence or even change a person’s intention to make a purchase? With 81% of U.S. Americans having a social media profile, integration of social features can drive added value to your eCommerce store. Or can it?
Social features that can be beneficial for eCommerce
Let’s have a look at most popular social eCommerce website features that have been integrated by the market leaders.
Social Sharing Buttons
The share button will allow for sharing and giving more visibility to a message. Moreover, customers will have a chance to add comments to whatever they want to share. Be it asking for an opinion, or be it in search of a feedback, for instance. These buttons can also serve as a call-to-action, while helping users to share your content. Besides the ease of sharing, they offer a possibility to make a name for yourself and gain new customers. With a seamless integration carried about by an experienced vendor that has cut its teeth on social networking (please, have a look at what we offer at r-stylelab.com), here are a few more reasons to consider getting those buttons:
Ratings & reviews
Ratings and reviews are one of the must-haves in ecommerce website feature list. They are used by 73% of websites and 82% of leading 25 ecommerce companies [1]. In fact, 61% of customers read online reviews before making a purchase decision and 63% of shoppers are more likely to make a purchase from a website that has user reviews [4]. These two features should go hand in hand, helping you to understand the degree of relevance of those ratings and provide you some food for thought in case the received feedback is constructive. Product recommendations This feature has practically come into common use with 84% of websites having it and 82% of top 25 companies. When done correctly, product recommendations can fuel the average purchase value and intensify the dialogue with customers. Please, have a look at the possible ways that recommendation systems can enhance the dialogue:
Social login has been used by just 15% of websites and as many as 82% of top 25 companies. This is a nice-to-have feature for forward looking businesses. It allows for boosting conversion rates and increasing user engagement. Social login can be quite handy for marketers as it enhances user experience on your site by facilitating the need to fill out a registration form and remember another bunch of passwords. It also helps to gather additional information on a customer, including his correct email address, age, gender and interests, for instance. While 86% of users report being irritated by having to create new accounts on websites, this feature will show that you care about the users’ convenience and appreciate their time [5]! Conclusion In the world when a competing eCommerce website is just a click away and 78% of smartphone users make their online purchases on a mobile device – according to the Financial Brand – it is vitally important not to lag behind. Be it development of a decent eCommerce website with the most in-demand features, or be it creation of its mobile presence (for more information on mobile custom solutions, please have a look here). With an experienced vendor in mind, integration of social features to your eCommerce website will be carried out seamlessly resulting in higher conversion rates, user engagement and profitability.
[1]https://www.invespcro.com/blog/us-social-commerce/
[2]http://expandedramblings.com/index.php/pinterest-stats/ [3] https://www.searchenginepeople.com/blog/16051-google-plus-stats.html [4]https://econsultancy.com/blog/9366-ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them [5]https://conversionxl.com/social-login/
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