Average smartphone conversion rates are up 64% compared to the desktop ones – according to CMS report – which makes mobile conversion funnels a powerful tool for optimizing the key facets of your product. How can mobile conversion optimization help you reach the outlined objectives? What strategies to consider? Here’s the answer
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Building a beauty brand website or having decided to make some money out of beauty advice can be a hard nut to crack. Let’s have a look at some beauty website inspirations that have managed to elbow their way up the Alexa rankings in this category. What is so special about their UI/UX? What are the basic features that the beauty websites share in common?
Despite mobile games are ranked second (after social media) in terms of time spent by U.S. adults on devices, they are expected to generate around $100 billion or 37% of the total market revenue this year. What is the most popular game genre and which mobile games resonate better with mobile players? Let’s weigh in together.
Despite “games” is the most popular app category by volume, the abundance of choice lays the foundation for an increased competition. No matter your mobile game has an outstanding idea and the gameplay, without a killer marketing strategy and a little luck it has low chances to climb to the top. What is k factor and why should you care?
Global games market gains momentum. While it is predicted to reach $108.9 billion in 2017, mobile gaming is expected to represent 42% of it and more than 50% by 2020. Alongside the growing trends, increases the importance of running a proper mobile game marketing strategy as a sure-fire approach to elbow the way through the mobile game crowd.
With more than 69% of E-commerce cart & checkout abandonments, optimization and testing the checkout funnel provides for not leaving revenue on the table and ensuring that nobody leaves the shop unsuited. Why users abandon? What are the must-haves of every shopping cart and what share does it have in building a proper sales funnel? Let’s weigh in together.
Baby Boomers today account for 75.52 million or 23.3% of the total U.S. population, which makes it the second largest cohort in the country. While possessing significant disposal income – about 70% of it in the U.S. – this gen still holds the spending power. Who are they? How to market to Baby Boomers? What do they like? Let’s weigh in together.
Every business does its best to generate even more dollars. While just 11% of the U.S. Americans pay to access their online news, a circumspect monetization strategy may become an ace up your sleeve. If you’ve just gone online with the medium-sized business and wonder, how do news websites make money, then you’ll certainly find a response in this piece!
If you’ve ever had any doubts and fears about the effectiveness of changes that are to be made in your mobile app, then AB tests are just what the doctor ordered. Besides pitching in conversion rate increase, they allow for further optimization of mobile apps to boost revenue. What are the steps of an A/B testing campaign and when are they no god for your project?
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