While push notifications can increase users’ return to a product by 65% and boost engagement by 88%, it is the matter of applying this powerful tool smartly. What is a mobile push notification? In which cases users treat them positively and when they hurry to block pushes?
What is mobile push: brief overview
Push notifications are the kind of pop up messages that can be sent by publishers to users at any time pursuing certain objectives. Content, frequency, and timing are three pillars that push notifications lean on. As a matter of fact, enabling push notification must be discussed with your vendor in advance in order to have it professionally and seamlessly integrated (please, have a look here to see what mobile solutions we offer). How can you benefit from their usage?
Most tolerated kinds of apps in terms of push notifications
Tips to consider before sending out push notifications:
Push notification is a powerful marketing tool that can certainly play into your hands when professionally and correctly applied. In order to have it properly used, it is crucial to do the market research and analysis of case studies as well as properly understand your target audience, its needs, and expectations.
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