“What’s in a name? A rose by any other name would smell as sweet…” Let’s here disagree with Shakespeare as when it comes to mobile apps, first impressions are half the battle. With 3 million Android apps and more than 2 million iOS ones, the level of competition grows at an exponential rate. Why naming an app is critical to be a success? Let’s weigh in.
Getting started
Even though you’ve got an absolutely original idea for your mobile app and addressed an experienced vendor with exceptional custom mobile application development services, with such proliferation of mobile apps, it is super easy to get lost in the motley “crowd” on app stores. App name along with its icon are naturally expected to provoke a particular emotion. That’s something that requires a correct and smart approach to get the kind of response you expect. Naming an app on Google Play Choosing an app title for Google Play is essential as it determines how Google is going to index your app for appearing in search results.
Naming an app on Apple App Store
While only Apple knows how its app search algorithms work, iTunes gives you 255 characters to attract users’ attention. According to the research conducted by Stuart Hall, the founder of Appbot, where he analyzed 8400 free & paid iPhone apps [2]:
R-Style Lab team offers a handful of pieces of advice that might be helpful when choosing a catchy and winning name for your app:
In fact, 49% of consumers download no new apps per month and only 13% of them opt for downloading only one app [4]. To be that very winner it is pivotal to hit a happy medium. Being creative might help you get noticed and strike the eye, while over-creativeness may lead to turning your product name into a bummer. Apparently, there is always an exception to the rule. Thus, when broadcasting a true value of your product, you are the only one to decide how to name your masterpiece to set it apart.
[1]http://www.gummicube.com/blog/2015/07/google-play-app-name/
[2]http://stuartkhall.com/posts/what-makes-a-successful-app-store-name [3]https://www.theguardian.com/science/2006/aug/23/usnews.internationalnews [4]http://www.marketingprofs.com/charts/2016/30966/mobile-app-usage-and-download-trends-for-2016-infographic
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