Blogging is one of the most effective tools to deliver value to your customers; after all, 81% of US online shoppers trust the information and advice they get from blogs. Although most content creators do guest-blogging or use social media, you ought to have a website of your own. Should you opt for user-friendly WordPress or start a blog on Joomla? What is the best blog platform for business? Read on to find out!
Top 5 best hosted & self-hosted blogging platforms
You’re really passionate about blogging and want to publish articles on Forbes, BBC and other leading Internet media one day? Baby steps, Bob! Baby steps. And Medium could serve as a starting point for your blogging career. Launched by Twitter co-founder in 2012, the platform enables users to easily share their writing with a wide audience (with no restrictions on links, images and videos). Basically, Medium is a blank page; do you have anything to share? Content marketing is king. We mean it. 47% of B2B customers consume up to 5 pieces of content before reaching out to a salesperson. Next year 51% of companies will employ an executive responsible for content marketing only. Companies that dominate search engine results usually create posts over 2 thousand words in length. The choice of a blogging platform depends on several factors, including your expertise, business goals, content monetization strategy and expected traffic. With WordPress, you can integrate your blog with a Magento-powered online store and promote your goods with comprehensive articles. Joomla is pretty flexible, too, although setting up a blog on the platform involves much technicality. You could use Tumblr to share visual content and build a solid audience. TypePad, Blogger and Medium are just fine for beginners. Our list of the best blog platforms for amateur content creation and business is by no means complete. That’s why you should consult a reliable software development company and choose a CMS that perfectly fits your needs.
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