Every business does its best to generate even more dollars. While just 11% of the U.S. Americans pay to access their online news, a circumspect monetization strategy may become an ace up your sleeve. If you’ve just gone online with the medium-sized business and wonder, how do news websites make money, then you’ll certainly find a response in this piece!
News & magazine portal monetization strategies
I won’t reinvent a wheel by saying that any monetization strategy must be carefully thought over before your web application development company gets down to the dev process. By the way, if you wonder how much it’ll cost to build such a website and what are the nice-to-haves of each and every news & magazine portal, please have a look here. Surely, when dealing with professionals, it’s never too late to turn in such info to a vendor. However, it’s the question of how seamlessly the necessary integration will be implemented to ensure good UX/UI. Therefore, choose your vendor carefully! Website traffic increase With the gazillion of news websites, it’s of the utmost importance to increase website traffic from search engines. The more traffic you get, the more money you’re likely to put in the pocket. As simple as that. Website traffic improvement is certainly not a cakewalk and includes multiple strategies to be carefully studied and implemented. SEO, social media remarketing, emails and their automation, podcasts, partner websites are just a few ideas to be taken into consideration in order to increase your news website’s user count.
Advertising
News & magazine portals with a high user count have always been of the utmost interest for advertisers. Such websites create an opportunity to display ads in front of a high-quality audience. However, it has become quite challenging for newspapers today to compete with ad networks and their targeted advertising. These types of ads are commonly considered to be the most effective ones for news websites:
Affiliate sales
This is a strategy when people earn money on creating content about a product and giving data on the place where readers can purchase it. There is certainly a fine line between posting a good story without its being too pushy and having a strong flavor of advertising. Therefore, it’s essential to carefully maintain this kind of strategy while avoiding overselling. …what news organizations have to do is experiment with lots of different ways of raising revenues and cutting costs. Creative combinations of revenues from advertising, membership events, direct commerce, selling the services, selling the brand in different ways, some unknown combination of things will be successful — but as to what that combination is, I don't pretend to know,
- Jay Rosen, a member of the faculty at Arthur L. Carter Journalism Institute at New York University.
Subscriptions and memberships
This strategy is commonly used when you’ve succeeded in building a loyal audience that gives preference to your brand. They say that about 10% of readers are ready to pay for a valuable content [2].
Be it building a website or going mobile first (please, visit r-stylelab.com to see how professionally tailored mobile solutions look like), make sure to clearly picture the future monetization strategy of your news website as “the time to repair the roof is when the sun is shining” (John F. Kennedy). This will help you not to go too far in advertising when attempting to make some money and retain the real value of your news and magazine portal for a reader. Hopefully, you’ve found response to the question “how to make money from news websites?” If you have any other suggestions, don’t hesitate to share them in your comments below!
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