On-the-go world with its accelerated pace of living requires a quick response to customer demands. While by 2020 orders placed via smartphone will make up more than 10% of all HoReCa sales, benefits of mobile apps for restaurants are far beyond online ordering. How HoReCa can benefit from running a mobile app? Let’s dwell on it together to find out more.
Main reasons why owning a mobile app is beneficial for a HoReCa
Living in the mobile-first world and with 25% of people having at least one HoReCa app on their mobile device, it is essential to keep pace with the constant changes, make predictions and strive for staying ahead of the game. Melissa Tarleton, Chief Marketing officer at RetailMeNot, believes that “mobile marketing technology is a powerful medium...when done well, mobile has the ability to drive more diners through their doors and keep them coming back for more” [5]. When the pros and cons are weighed, it’s high time to act!
[1]https://aytm.com/blog/daily-survey-results/online-reservations-survey/
[2]http://info.localytics.com/blog/6-stats-that-prove-how-important-push-notifications-in-app-messaging-are-to-your-apps-success [3] https://www.biznessapps.com/blog/why-your-restaurant-needs-a-mobile-app/ [4]https://louder.online/mobile-marketing-success-stories/ [5]http://www.adweek.com/digital/survey-25-of-users-have-at-least-one-restaurant-app-on-their-phone/
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