Although social networks dominate users’ mobile app time, Facebook, Twitter and Instagram now face tough competition from messaging applications. With the introduction of chatbots and fast payments, it’s messengers that shape current social media trends. Here’s the proof.
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Gone are the days when simple games could top the App Store charts thanks to “dark patterns” and user reviews. Now 20% of mobile apps are only used once. Through 2017 and beyond, less than 0.1% of mobile applications will be commercially successful. Ways out? You need a solid mobile app engagement strategy.
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February 2018
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