Choosing Drupal for Your E-Commerce: Strong Points of the Platform that will Boost Your ROI11/11/2017
Choosing the right solution for your online store is always a tricky issue. There are various platforms, each providing its own set of strong points. Drupal is one of them, and, possessing a number of strong features, it can generate a flow of customers to your website. Here what we can see in the terms of practical values provided by the Drupal e-commerce solution.
Making a content-rich e-commerce site
No doubt, like any other e-commerce platform, Drupal-powered online-shops can give you a traditionally-looking catalog with products divided into categories and a brief description given to each product. It is always effective – but sometimes it is not enough. Now, when we are acting in the ‘Age of the Customer’, something more entertaining and meaningful than a list of products is needed. Step by step companies are realizing the importance of not simply offering their products but to create powerful content around this offer, to engage their customers and to create a feeling of community. For example, an ethical handmade cosmetics company Lush has made a Drupal-driven online-store part of its marketing strategy – and has achieved an enormous success of 64% increase in orders and 75% in sessions over the first 18 months of its work. [1]
Drupal is remarkable for creating online-shops with advanced requirements. As Zakhar Bessarab, Senior PHP Developer at R-Style Lab, admits, Drupal can turn out to be a suitable solution in cases:
SEO-optimization In the hands of an experienced SEO-specialist, every website can generate a solid customer flow. Nonetheless, there are certain characteristics of a website platform which should be taken into account, otherwise their fixing can become too costly. Drupal has always been praised for being SEO-friendly: it boasts a quick page load; it can easily operate large amounts of content which is vital for SEO-optimization; it has a high security level which is also indexed by search engines. Many strong SEO characteristics of Drupal come as readily available; thus, you don’t need to install plugins to make customizable meta tags and you already have a total control over your URL-links. Native caching, which also counts for high search engine rankings, also comes as part of the technical solution, when, for example, in Wordpress a plugin needs to be installed. Apart from these out-of-the-box characteristics, there is always a possibility to install one of additional modules provided for Drupal in huge numbers and aimed at making your Search Engine Optimization policy even more effective. Content creation and management The fact that 60% of B2C marketers admit being extremely committed to content marketing proves the overall impact it has on the buyers.[2] Drupal can be an ideal solution for you if you are not planning to miss this influential tool. Given that Drupal initially appeared as a content management system, it has been developing its editing and content management tool set since 2001. For e-commerce websites Drupal provides a broad set of editing tools to create, edit and update content with its further arrangement and interconnection between its different pieces without touching a code itself. It is different with other e-commerce platforms such as Magento, which were initially created as an online-store engine, as their content management features stay additional to the core functionality and thus remain quite basic. You will have a simple content making tool set at hand: adding pages or content to the pages is no problem, but once you decide to add more diverse and customer winning content (for example, a blog which is evaluated as #1 most important part of the efficient content strategy by 51% of marketers, a set of reviews or other features), be ready to contact a software development services company.[3] Security E-business which is storing its clients’ personal data and bank information should understand the necessity to keep its websites secure and to articulate this security to their clients. Besides, a website security is necessary for getting highly ranked by search engines. The list of customers using Drupal-powered solutions is impressive: the US White House, USA Department of Commerce, M.I.T. University, the sites of the World Bank and the Amnesty International – to say the least. The security of the platform must stay on top of their requirement list and thus these institutions serve as testimony to an extremely high level of the Drupal security. This renown security stays ones of reasons why more and more businesses are going online with Drupal. In case of Drupal personal data and bank information security is provided by the following features:
Conclusion: Drupal can serve a perfect platform for building an online shop, if operated by professionals. Its strong Content Management features co-exist with a highly developed Drupal Commerce module. As a result, Drupal e-commerce solutions possess the strong points of CMS needed for building effective promotion via SEO and customer-winning content along with the advantages of a strong e-commerce platform which is secure, adjustable and efficient.
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