Three years ago Gartner stated there would be 26 billion connected devices worldwide by 2020. However, the famous research & advisory firm has since revised their estimates, lowering the figure by 20% – and the forecast still seems too optimistic. Is the whole IoT thing actually worth the hype? What are the Internet of Things business opportunities & how will it affect customer service? Read on to find out!
In 2015, beacons directly influenced $ 4 billion worth of sales in US alone. 20% of digital marketers have already adopted the new technology. In less than four years, 400 million beacon devices will be sold worldwide. And IoT’s influence on retail and e-commerce stretches far beyond. How can your company benefit from using beacons and other smar in retail?
Read on to find out!