Gone are the days when simple games could top the App Store charts thanks to “dark patterns” and user reviews. Now 20% of mobile apps are only used once. Through 2017 and beyond, less than 0.1% of mobile applications will be commercially successful. Ways out? You need a solid mobile app engagement strategy.
Mobile user engagement: 4 steps to app success
[1]https://www.apteligent.com/news-press/latency-impacts-user-experience-48-percent-of-consumers-uninstall-or-stop-app-use-due-to-slow-speeds-crittercism-report-reveals/
[2]https://thenextweb.com/insider/2016/01/22/9-ways-thrill-mobile-app-users/#.tnw_n0QLvZqz [3]http://www.adweek.com/digital/taco-bells-cinco-de-mayo-snapchat-lens-was-viewed-224-million-times-171390/ [4]https://www.comscore.com/Insights/Blog/Smartphone-Apps-Are-Now-50-of-All-US-Digital-Media-Time-Spent
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