With more than 237 thousand businesses in the United States using WooCommerce and more than 2 million websites worldwide built on this technology, this open source eCommerce plugin for WordPress certainly has much to offer. Let’s have a look at most successful uses of WooCommerce to see if it can complement your project requirements.
Most successful uses of WooCommerce*
Carhartt Workwear Carhartt, Inc. is a U.S.-based clothing company that was founded in 1889 and focuses on work clothes. Its headquarters are located in Dearborn, Michigan and it is still a family-owned company. While charhartt.com is a WordPress eCommerce site, which is ranked 10,620 in the United States, based on the Alexa stats, its eu.carhartt.com targets Europe and Pacific allowing users to choose a store based on their location to provide them with contact info depending on the country where they intend to shop. Main characteristics of the website:
o Google PageSpeed performance grade amounting to 63. While operating 17 manufacturing facilities and 3 mills located in North America and Europe, charhartt.com has been successful in fulfilling its business function through providing a seamless and convenient website navigation and product search options. It is yet more proof that it’s pivotal to choose the right tech stack and a professional vendor to timely and efficiently bring it to life (please, have a look here to see the quality solutions that we offer!). Shop Startribune Shop.startribune.com is a WooCommerce-based shopping option for the largest newspaper in the U.S. state of Minnesota. The categories of the website in the header (photos, apparels, books posters, gifts, just to name a few) and bright visualization allow for smooth shopping experience. Main characteristics of the website:
o Google PageSpeed performance grade amounting to 81. Shop.startribune.com also provides searching items by product categories with product descriptions available on the click (apparel, books, gifts, events, posters, for instance) and fast check out process with multiple payment options.
Mediabistro
This is the premier media job listings site and career destination for media professionals that was initially launched in 1996. While being ranked 9,928 in the U.S. by Alexa, it offers quite convenient search options by the categories: find a job, job alerts, featured companies, training and career advice. Main characteristics of the website:
o Google PageSpeed performance grade amounting to 67. The team behind Mediobistro.com provides resume & CV writing services, helps to prepare for the interview and provides tips on salary negotiations (charging from $129 to $349 for some of its services). GoComics Store GoComics store is a shopping option for GoComics, the website that was initially launched in 2005 and publishes editorial cartoons, mobile content and daily comics. The website has been ranked 964 by Alexa and offers books, calendar, prints and naturally comics for purchase. Main characteristics of the website:
o Google PageSpeed performance grade amounting to 81. Store.gocomics.com is a decent example of wordpress ecommerce website based on WooCommerce plugin that offers easy and fast check out with multiple payment options.
The Nation
Being the oldest continuously published weekly magazine in the United States that was founded in 1885, it has established its mobile presence at thenation.com and is ranked 3,724 in the U.S. by Alexa. The website has clear navigation (news by category, such social features as share buttons and log in) and monetizes like the majority of magazines through the subscription fees. That’s where WooCommerce plugin actually takes action. Main characteristics of the website:
o Google PageSpeed performance grade amounting to 63. Conclusion It can been seen from the given examples, that WooCommerce enjoys wide applicability. Its usage is not limited to solely ecommerce websites with shopping-centric approach. Popular website verticals with WooCommerce usage also include business, technology, social, entertainment, health and travel, i.e. verticals that suggest its users any purchasing options. I won’t reinvent a wheel saying that it’s always been the matter of finding a professional vendor. Be it mobile or website development, make sure to deal with a trustworthy company that has cut its teeth on the technology to have it integrated seamlessly and in a visually appealing manner (for information on stellar solutions that we offer, please have a look at r-stylelab.com)! *All the data provided is based on stats generated by builtwith.com and Alexa. **Bounce rate means the number of visits in which a person leaves a website from the landing page before browsing any further [2]. ***Testing was carried out with the help of tools.pingdom.com from San Jose, CA, USA.
[1]https://www.alexa.com/siteinfo/carhartt.com
[2]https://www.optimizesmart.com/two-powerful-ways-to-reduce-bounce-rate/ [3]https://www.alexa.com/siteinfo/startribune.com [4]https://www.alexa.com/siteinfo/mediabistro.com [5]https://www.alexa.com/siteinfo/gocomics.com [6]https://www.alexa.com/siteinfo/thenation.com
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