When the Eureka moment of mobile app deployment has finally come true, it is high time your app starts paying back. While revenue from in-app advertising accounts for as much as 14% of global app store revenues – according to Statista data – it is critical to choose the right ad network for this channel of your Android app monetization strategy.
How do in-app ads work?
In-app advertising has similar arrangements as traditional web advertisements. You join an ad network to sell off advertising space in your app to advertisers, who purchase spots. The network then passes a part of the revenue to the developer whose app displays an ad. There is surely a chance to work directly with advertisers, which often brings more revenue than network ads. However, this variant is suitable for apps with strong following to strike attention of advertisers.
Android ad networks to consider*
* All statistical data has been taken from AppBrain, a leading source of information about Android ecosystem [2]. Having analyzed Android ad networks usage examples, R-Style Lab team has reached the conclusion that top rated Android apps choose to go for multiple ad networks (e.g. 8 Ball Pool with 1000.000.000+ downloads or Dream League Soccer 2017 with 50.000.000+ downloads). Why so? First, no ad network can guarantee 100% coverage over high eCPM globally making each ad network strong within a specific country. Second, no single ad network can guarantee giving you 100% Fill & Show Rates. Whether you already have a well-tailored Android app or looking for a reliable vendor to provide custom mobile application development services, Android today accounts for 55% of global mobile ad revenue generated by publishers, compared to 41% for iOS – according to Smaato real-time advertising platform. Therefore, letting ads in Android app is not only about making some money, it can be one of the tricks to convert your freemium app users into premium ones to make a fortune! (by offering to get rid of the ads by purchasing the full version, for example). *CPC - cost per click - means getting paid by the advertiser based on the number of times one of your ads is clicked; **CPM - cost per mile - means getting paid, as agreed with the advertiser, for every 1.000 ad impressions served. This effectively means that the publisher is compensated for every ad fetched. ***CPI - cost per install - means getting paid, when users finish up watching a video ad and then follow the guidelines at the end (by leaving your app to make a purchase, for example); ****CPCV - cost per completed view - means getting paid after users complete watching a video ad, just that; *****CPA - cost per action - is an amount paid to the publisher, when visitors’ clicks result in their specific actions (signing up for a newsletter, downloading a document, just to name a few).
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