Welcome to the post-digital era. Your customers now take mobile-friendly websites for granted. Product videos seldom boost conversion rate. SMM does not translate into user engagement. By 2017, less than 0.1% of all mobile apps will be commercially successful. It doesn’t mean digital marketing is dead. However, you can’t use technology without purpose. What are the latest trends in digital marketing? Read on to find out!
“We need to go back to what marketing is, and the product is marketing. More people need to remember that, get off the drug of digital being something separate and get back to what we do best"
Amanda Rendle (head of marketing for commercial & global banking at HSBC) Digital marketing: hottest trends for 2016 & beyond
[1]http://www.statista.com/statistics/483096/svod-revenue-worldwide/
[2] http://digiday.com/publishers/2016yearinpreview-ad-blocking-debate-gets-bigger-advertising/ [3] http://www.outbrain.com/blog/2015/09/site-of-the-week-cocaineomics-pushing-native-ads-forward.html [4]http://blog.hubspot.com/marketing/native-advertising-examples#sm.00002aokfjsp9dg2zds1p6pf9596h [5]http://blog.hubspot.com/insiders/why-your-existing-buyer-personas-might-not-be-working
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