It is no secret that millennials are making the largest generational group in the U.S. and are top smartphone users with around 97% ownership rate. When targeting this segment, it’s by no means unimportant to understand who these users are and what type of apps they put above.
Millennials: who they are and why drift towards this age segment
Millennials or Generation Y are people born between 1977 and 1995. Although these figures are quite approximate, today this population segment is aged between 22 and 40 years old, by and large. With the course of time, millennials have grown from whipper-snappers into adults with families, businesses and bank accounts of their own. They are always on the go with their mobile devices in hand or in the pocket. Significantly, it’s essential to understand factors that influence the decision-making of millennials, especially before getting up to your neck in mobile app development. App decisions of Generation Y are primarily influenced by [1]:
What types of apps millennials are mostly engaged with:
[1]http://www.socialmediatoday.com/technology-data/what-do-millennials-really-want-mobile-apps-infographic
[2]https://www.forbes.com/sites/alicegwalton/2015/04/08/new-study-links-facebook-to-depression-but-now-we-actually-understand-why/#126a76041e6d [3]https://bizcircle.att.com/small-business-marketing-resources/what-do-millennials-want-from-customer-service/ [4]https://www.forbes.com/sites/laurencebradford/2016/07/13/mobile-apps-successful-millennials-are-using/#3f455b962dbc [5]http://www.nsightfortravel.com/10-things-you-need-to-know-about-millennial-travelers/ [6]http://www.beckersspine.com/orthopedic-spine-practices-improving-profits/item/36081-10-statistics-on-how-millennials-use-digital-technology-for-healthcare.html
0 Comments
Your comment will be posted after it is approved.
Leave a Reply. |
Archives
February 2018
Categories
|