According to the Colloquy Customer Loyalty Census, only 41% of American households remain active after signing to a mobile loyalty rewards program, while 80% of all app users churn within 90 days. What are the reasons of putting customer experience with a business into cold storage and how to make your loyalty program work? Read on to find out more.
Mobile-first world
I won’t reinvent a wheel saying that rewards programs help to retain and incentivize customers by adding additional value to their customer experience. Today regular reward programs are ubiquitous while there is a great many of consumers who are increasingly comfortable using smartphones and tablets in many aspects of their daily life. In fact, more than 73% of customers say that they want loyalty program apps on their devices while almost 50% of them intend to make a purchase using their apps. To wit, Starbuck’s mobile payments and their loyalty application earned them about $1 billion in 2013 with 10 million signed up customers and 5 million transactions on average taking place weekly with the use of the app [1]. Therefore, when running a mobile loyalty rewards program a vendor should never get lost on the reasons why it is done. Mobile rewards program objectives
What makes a successful mobile customer loyalty program?
In order to keep the right path, while having set clear objectives and deciding on the right type of program, the time is ripe for your rewards app analysis.
Do you still doubt about developing a customer loyalty program app that actually adds value? The following statistical data speaks for itself:
[1]https://www.fastcompany.com/3030929/3-lessons-coffee-shops-can-teach-you-about-finding-loyal-customers
[2]http://info.localytics.com/blog/mobile-apps-whats-a-good-retention-rate [3]https://www.linkedin.com/pulse/why-doesnt-my-retail-loyalty-program-work-patrick-ramsden [4]https://www.appboy.com/blog/essential-mobile-app-metrics-formulas/ [5]https://www.business.com/articles/3-customer-loyalty-programs-that-actually-add-value/
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