With an increased competition between mobile apps – more than 3,2 million on Google Play & over 2,3 million on Apple App Store – it is pivotal to know App Store Optimization (ASO). This’ll give you a hand in making your app discovered, ramp up ranking and consequently downloads. What goals ASO allows to achieve and by what means? Let’s have a look!
What is app store optimization?
If you already have a site, then you’re probably familiar with search engine optimization (SEO). Put simply, ASO is something like SEO, but only for mobile products, not websites. If you’ve never dealt with either SEO or ASO, let’s sort it out. App store optimization is the process that helps to boost discoverability of a mobile app on Google Play or Apple App Store. In fact, 63% of all app discovery lies in general browsing of users, according to Apptentive data. That’s exactly why it’s essential to think over your ASO as a part of the app marketing strategy before plunging into mobile app development. What goals does ASO allow to achieve?
These are two distinguished methods of ASO.
ASO: tools and their types Here’re some tools that will be helpful, when building or promoting your ASO strategy:
Here’s a handful of app store optimization tips from R-Style Lab:
Although app store ranking algorithms are really hard to predict and study, understanding the data that hides behind them will facilitate your building a bulletproof ASO strategy. This is just an ongoing process in marketing your mobile product, a breadcrumb on the way to the top! *Semantic search means a way to boost search accuracy. Intention of a searching user as well as the contextual meaning are taken into account in order to ensure more relevant search results [2].
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