In 2016 the total online purchases of millennials amounted for 54%, compared to 49% of non-millennials. With 67% of this generation putting online shopping above in-store one, this is the segment to be certainly targeted at when building an ecommerce solution. What online shopping preferences and habits do millennials have? Let’s weigh in together.
Millennial online shopping stats:
What features millennials expect to see in the ecommerce solutions:
If you’ve made your mind to target this age segment, make sure to discuss with your software developing company the following features that millennials expect to see when shopping online in advance:
What irritates millennials when shopping online the most?*
When marketing to millennials make sure to keep in mind what they are really into. As diverse as gen Ys are, this age segment is certainly a powerful engine to bring even more sales to your business with the purchasing power accounting to $170 billion per year. An online presence (please, check out our professionally tailored solutions here) should go hand-in-hand with the development of convenient and catchy mobile solutions. With 80% of millennials sleeping with cell phones next to their beds (according to The Millennial Generation Research by the National Chamber Foundation) your e-commerce solutions (when executed correctly!) may become one of their sweetest dreams. *This information is based on the results of the ResearchGate’s report “Digital marketing strategies that millennials find appealing, motivating, or just annoying”.
[1]http://www.businessinsider.com/most-of-millennials-purchases-take-place-online-2016-6
[2]https://www.theatlantic.com/business/archive/2016/11/millennials-groceries/506180/ [3]https://www.entrepreneur.com/article/232062 [4]http://www.internetmarketinginc.com/blog/loyalty-programs-vital-millennial-consumers/ [5]https://www.entrepreneur.com/article/253582 [6]https://blog.marketing.rakuten.com/affiliate/9-must-know-millennial-shopping-trends-of-2017
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