With an increased competition between mobile apps – more than 3,2 million on Google Play & over 2,3 million on Apple App Store – it is pivotal to know App Store Optimization (ASO). This’ll give you a hand in making your app discovered, ramp up ranking and consequently downloads. What goals ASO allows to achieve and by what means? Let’s have a look!
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According to the buzzReport that was carried out in February 2017, 25% of millennials use dating apps every day and 88% of them believe that it’s the second best place to meet someone to date. With that in mind, let’s have a look at the current mobile market leaders for dating apps to draw your inspiration from.
While 96% of generation Z owns a smartphone, this age segment is projected to be the most financially powerful one. Although some of its members haven’t reached adulthood, gen Z accounts for $830 billion and covers 6,8% of total U.S. consumer spending each year. Do you want to know more about this segment before you target it? Read on to find out!
With 3,2 million apps on Google Play and more than 2,3 million on Apple app store, an extremely competitive mobile market creates multiple obstacles and challenges to build a large audience on apps. A forethought strategy will allow for gaining as many users as possible. What are the main tactics that will help you stand out of the competition? Here’s our pick.
Did you know that positive product online reviews can increase its price by 9,5% or that negative ones have an 11% chance to influence or even change a person’s intention to make a purchase? With 81% of U.S. Americans having a social media profile, integration of social features can drive added value to your eCommerce store. Or can it?
While the app stores have been recently tuning their ranking algorithms to take into account not only the number of downloads, user engagement has become even more pivotal. What are the main user engagement mechanism to consider before proceeding to the app development process? Let’s have an insight!
According to Deloitte, 31% of IT services have been outsourced and these figures keep ramping up. While having much to offer, outsourcing raises fears for business owners, who are naturally concerned about safety of their ideas & know-how. Here comes in handy non-disclosure agreement (NDA). What are the must-haves of an IT NDA? What should you pay attention to?
With the growing competition in the market, the importance of building an outstanding online presence is undeniable. Are you wondering, how to create a website for travel agency? Do you want to calculate your budget in advance? Read on to find the answers on website solutions depending on the size of your travel business.
Freezes, crashes and slow response times…these are just some of the nightmares of each and every businessperson who have plunged into app development. According to Localytics data, 23% of users launch an app only once. Can in-app performance lead to app removal? Here are basic app performance metrics to help you stop mobile app churn dead in its tracks.
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